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Do you also find it hard to keep up with all the digital marketing terms and jargon? Well, we have got you covered. If you are a digital marketing student, fresher, or an experienced professional – the digital marketing terms or concepts listed below can surely help you keep up the conversations. If you are in the digital marketing field, you must know what each digital marketing term means. Here both what and why are important because the what will tell you what each digital marketing term means and the why will let you know what these are important for your business. When you understand the why, you will be able to understand the concepts better and use them better for all your digital marketing efforts. So, let us get started with the most important digital marketing terms and jargon in 2023. Here, we have included all the essential terms you need to know or you can say just the digital marketing glossary you need. SEO – Search Engine Optimization SEO is one of the most common and most used digital marketing terms that you can come across as a digital marketer. SEO stands for Search Engine Optimisation, a process or technique that helps you create and optimize your website according to search engines. Also, it helps improve the quality of your website, increase its visibility on SERP (Search engine Results Page) for relevant searches, and attract more customers to your business. If you want to master Search Engine Optimisation, we recommend you to go through the SEO Course by DEMACS. On-Page Search Engine Optimisation As the name suggests, On-Page SEO optimizes your website or web pages and makes them more search-engine friendly. On-Page SEO helps search engines understand your content better and rank them higher for more visibility in relevant searches. You can optimize the title, headline, meta tags, internal linking, URL structure, page content, etc. Off-Page Search Engine Optimisation Off-Page SEO refers to steps taken and efforts implemented outside the website to improve the rankings; that is why we also call it off-site SEO. The process includes taking steps to improve the end-user’s perception of the website and its popularity and trying to improve the trustworthiness of the website. All this can be done by having people support and promote the content on your website. Also, it is said that backlinks are the heart of Off-Page SEO. SERP – Search Engine Result Page A search engine result page refers to the display page that appears when you search a query on any search engine. The higher your page ranks on a SERP, the more likely it is for a user to click on your webpage. SEM – Search Engine Marketing Search Engine Marketing refers to the practice of marketing with paid advertisements that appear on SERPs. These ads are often known by the term pay-per-click ads available in a variety of formats. SMM – Social Media Marketing SMM or Social Media Marketing is one of the most common digital marketing terms. It means using social media channels such as Facebook, Instagram, and Twitter, to promote your brand or sell your products and services. CTR – Click-Through Rate CTR stands for Click Through Rate. It refers to the number of clicks that your website receives divided by the number of impressions your website receives on SERP. CTR = clicks ÷ impressions. For example- If you receive ten clicks and 100 impressions, your CTR would be 10%. Bounce Rate Bounce rate is the proportion of website users who leave the website from the landing page without visiting any other page or without taking any particular action on your website. To decrease the bounce rate of your website, you are recommended to increase the engagement on your page with the help of internal links, CTA, etc., increase page speed, enhance user experience, and more. Conversion Rate A conversion rate refers to the percentage of users who have completed a desired action on your website or social media ads. You can calculate conversion rates by taking the total number of users who convert (took the desired action) dividing it by the overall size of the audience and converting that figure into a percentage. It is not limited to sales only or converting non-customers into customers. It also includes converting users visiting your website into leads, filling in personal information, submitting some type of form, clicking on an ad, etc. These conversions are divided into marketing-qualified leads (MQL) and sales-qualified leads (SQL). Engagement Rate It is a very important social media-related metric. The engagement rate refers to the metric that is used to evaluate the average number of interactions your social media content receives per follower. And it also indicates the amount of interest by people in your page or content. Some common indicators of engagement include likes, comments, and shares. Affiliate Marketing It is one of the most discussed digital marketing terms. Affiliate marketing refers to earning money by marketing products and services to a specific targeted audience through recommendations. In this marketing strategy, usually, an online retailer rewards the affiliate for each customer listed through a promotion on the website with a fee. Brand Positioning Brand positioning means building a brand and positioning it in the mind of customers by connecting it as different from competitors through voice, tone, and visual designs of ads, logos, promotion, representation in social media, etc. This process helps in creating market differentiation, driving sales, building reputation, and focusing on your brand marketing message. CRM – Customer Relationship Management Every business needs to have a rapport and good relationship with customers to sustain itself. Customer Relationship Management(CRM) refers to the process of building, maintaining, and enhancing a company’s relationship with its customers. ROI – Return On Investment ROI refers to the percentage of returns on any given investment. It means measuring the revenue generated by the company against the money your company spends on marketing campaigns. The ultimate goal of any marketing effort is sale or purchase. And you can find many tools to measure sales and call-to-actions for particular marketing campaigns. CAC – Customer Acquisition Cost Customer Acquisition Cost (CAC) is the cost incurred by a business to acquire a new customer. It is a critical metric for businesses as it helps in determining the effectiveness of their marketing and sales efforts. CLV – Customer Lifetime Value Customer lifetime value (CLV) is a metric that represents the total amount of revenue a business can expect to generate from a single customer throughout its relationship with the company. Keyword In SEO (Search Engine Optimization), a keyword is a specific term or phrase that is targeted by website owners or digital marketers to improve their website’s search engine ranking and visibility for that particular term or phrase. Impressions In SEO, impressions refer to the number of times a web page appears in the search results for a particular query or keyword. When someone searches for a query, the search engine displays a set of results, and each result is considered an impression. Remarketing Remarketing is a technique that allows advertisers to target audiences who have already interacted with their website, mobile app, or social media profiles. It involves displaying ads to people who have previously visited your website or engaged with your content but have not yet made a purchase or taken another desired action. Page Performance Page performance is a crucial factor in search engine optimization (SEO) as it directly impacts user experience and can affect how search engines rank your website. This combined metric takes into consideration the on-page SEO, CTA, website traffic, and other different types of conversions. Page Ranking Page ranking refers to the position of a particular webpage in the search engine results pages (SERPs) for a given keyword or phrase. In other words, it is the order in which search engine results are displayed based on their relevance to a user’s search query. Conversion Rate Optimisation Conversion rate optimization (CRO) is the process of improving a website or digital marketing campaign to increase the percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The goal of CRO is to maximize the effectiveness of a website or marketing campaign by analyzing user behavior and making data-driven changes that lead to more conversions. Customer Experience Management Customer Experience Management (CEM) refers to the process of managing and optimizing the experiences that customers have with a company or organization throughout their entire customer journey, from the first point of contact to after-sales support. Open Rate Open rate is a marketing term that refers to the percentage of emails sent that are opened by recipients. It is calculated by dividing the number of emails opened by the number of emails delivered, expressed as a percentage. Agile Marketing Agile marketing is an approach to marketing that emphasizes flexibility, adaptability, and customer focus. It is a methodology that borrows principles from agile software development and applies them to marketing. Link Building Link building is a crucial aspect of Search Engine Optimization (SEO) that involves acquiring links from other websites to your own. It helps to improve your website’s visibility in search engine results pages (SERPs) and drive traffic to your site. Technology Disruption Technology disruption refers to a situation where a new technology, innovation, or business model significantly changes or even displaces existing products, services, or industries. This disruption often occurs when a new technology or approach to solving a problem offers a more efficient, effective, or cheaper way of achieving a goal than existing methods. Marketing Automation Marketing automation refers to the use of software tools and technology to automate repetitive marketing tasks and processes, allowing marketers to more efficiently and effectively target and engage with their audiences. This includes automating email campaigns, social media posts, lead generation, and leads nurturing activities. Influencer Marketing Influencer marketing is a type of marketing that involves partnering with individuals who have a large social media following and are considered experts or leaders in their niche. These individuals, known as influencers, use their platforms to promote products or services to their audience. Performance Marketing Performance marketing is a type of online advertising in which advertisers pay based on the performance of their ads. This means that advertisers pay only when a desired action is taken, such as a click, lead, sale, or some other conversion. Growth Hacking Growth hacking is a marketing strategy that focuses on finding innovative and unconventional ways to rapidly grow a business, product, or service. The goal of growth hacking is to acquire new customers, increase revenue, and expand the business as quickly and efficiently as possible. Crawling Crawling is the process by which search engines discover and index content on the web. In search engine optimization (SEO), crawling refers to the process of search engines sending out bots or spiders to crawl websites and gather information about them. Indexing Indexing is the process by which search engines like Google, Bing, and Yahoo crawl and store website content in their databases, so it can be later retrieved and displayed to users when they search for relevant information. Caching Caching in SEO refers to the process of storing a copy of a webpage or website in a cache, either on the user’s browser or on a server. This can improve website loading speed and, in turn, improve the user experience, which is an important factor in SEO. Pay Per Click Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time a user clicks on one of their ads. It is a way of buying visits to your website, rather than attempting to “earn” those visits organically. Advertisers bid on specific keywords or phrases relevant to their target audience, and their ads appear at the top or bottom of search engine results pages (SERPs) when those keywords are searched. When a user clicks on the ad, they are directed to the advertiser’s website, and the advertiser is charged the agreed-upon fee for that click. Email Marketing Email marketing is a digital marketing strategy in which businesses and organizations use email to communicate with their customers, subscribers, or leads. The primary goal of email marketing is to build a relationship with a targeted audience by sending commercial messages or informative content through email. Content Marketing Content marketing is a type of marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The main goal of content marketing is to establish a connection with the audience by providing them with useful information and building trust, which in turn can lead to increased sales and customer loyalty. Copywriting Copywriting is the art and science of writing words (or “copy”) that are designed to persuade people to take a particular action, such as buying a product, signing up for a service, or clicking on a link. It involves writing in a way that resonates with the reader, evokes an emotional response, and ultimately drives them to take the desired action. Backlinking Backlinking, also known as inbound linking or incoming linking, refers to the practice of getting other websites to link back to your website. A backlink is a hyperlink on a website that leads back to your website. Broken Link A broken link, also known as a dead link, is a hyperlink on a webpage that no longer works because the page it was linking to has been deleted or moved, or the URL (web address) has been changed. Domain Authority Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is based on a scale of 0 to 100 and is calculated by analyzing various factors such as the number and quality of inbound links, the age of the domain, and the relevance of the content to the search query. Cost Per Lead Cost per lead (CPL) is a digital marketing metric that measures the cost of acquiring a potential customer’s contact information, such as their name, email address, or phone number. CPL is calculated by dividing the total cost of a marketing campaign by the number of leads generated. Media Planning Media planning is the process of identifying the most effective way to reach a target audience with advertising messages. It involves determining which media channels and advertising formats are most appropriate to reach a specific demographic, psychographic, or geographic segment of the audience. Push Marketing Push marketing refers to a promotional strategy in which a business or organization actively promotes its products or services to a target audience, without necessarily having first established a relationship or a desire for the product or service on the part of the customer. Pull Marketing Pull marketing is a marketing strategy that involves attracting potential customers toward a product or service by creating a demand for it. Instead of directly approaching customers, pull marketing aims to draw them towards the product or service through various marketing tactics. Content Management System A content management system (CMS) is a software application used to create, manage, and publish digital content, typically for websites. The CMS allows users to create and edit content, organize it into different sections, and publish it on a website without requiring specialized technical skills. Mobile Marketing Mobile marketing is the practice of promoting products, services, or brands to customers using mobile devices such as smartphones, tablets, or other mobile devices. It includes a range of marketing activities that are designed to engage and interact with customers through their mobile devices, such as mobile apps, text messaging (SMS), mobile web, social media, and mobile ads. A/B Testing A/B testing, also known as split testing, is a technique used in marketing, web development, and other fields to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. If you are running ads, you must have come across one of these digital marketing terms. Landing Page A landing page is a web page that is specifically designed to convert visitors into leads or customers by encouraging them to take a specific action, such as filling out a form, making a purchase, or subscribing to a service. Black Hat SEO Black hat SEO refers to a set of unethical or manipulative practices used to improve the search engine rankings of a website or page. These tactics violate search engine guidelines and can result in penalties or even a ban from search engines. Google Search Console Google Search Console is a free tool by Google that gives webmasters access to various tools and reports to optimize their websites for Google search. Previously, it was known as Google Webmaster tools. Conclusion In this blog, we have included all the popular and most important digital marketing terms that you must know as a digital marketer. So, if you are preparing for an interview or if you are feeling outdated about the field, then this article can help you best with the updated explanation of well-known digital marketing terms. We hope that the blog has been valuable to you. If you still have any queries or reviews about the article, feel free to leave a comment below. We will be more than happy to respond.

Dr. Nyonyintono Musisi

Biography

Courses

Advanced Career Certificate in Static and Dynamic Web Design

Associate Diploma in Digital Film Making: On Campus Course

Career Certificate in Computer Graphic Design

Career Certificate in office Computer Applications (CCA)

Digital Graphic Design Career Diploma

Career Certificate in Video & Sound Editing with Adobe Premiere Pro